How a dentist in Buffalo, NY stumbled upon a unique new strategy to attract a steady stream of new patients clamoring for dental implants.

More and more people are interested in dental implants, but what kinds of dental implant marketing work well for attracting new patients to a dental practice?
While many dentists favor word of mouth referrals as their primary dental implant marketing strategy, they can find that to be a frustratingly slow process. Just like some people do not want to admit they color their hair or undergo cosmetic procedures to maintain their youthfulness, still others do not want to admit to having dental implants to replace missing teeth. Thus, these people would not be likely to talk about their experiences with your dental practice and refer their friends and acquaintances.

Even in this digital media age, print advertising for dental implant marketing can work well, especially since potential dental implant patients usually skew older demographically and still makeup the majority of newspaper readership. If you are going to use print media for your dental implant marketing, make sure your headline is both attention grabbing and speaks directly to the problem. Many dentists use their name as the headline, but that is misguided. Prospective patients want to know what you can do for them and why they should choose you versus the dentist down the street. A good headline for print dental implant marketing should include emotion, for example “embarrassed by your smile?” “suffering with loose dentures?”

If no one is doing any significant dental implant marketing for new patients in your market yet , DO NOT DELAY. First one in with an effective dental implant marketing program can dominate their implant market and make themselves “THE” dental implant authority in their area. A dentist in Buffalo, NY found this to be true by accident. New patients attracted to his dental implant marketing campaign kept telling him the reason they chose him for their dental treatment was because he was the “expert”. He realized this was the result of his new dental implant marketing advertising campaign in the local Sunday paper highlighting missing teeth and their solutions. He took it a step further and started hosting free patient education seminars to the public focusing on replacing missing teeth with dental implants. At the end of the first 60 minute seminar, 15 people scheduled their appointments to get started! If you would like to learn more about how this unique and highly effective new dental implant marketing strategy click here.